Blackver

Matter and history

Based on results of Blackver's researches and analytics of market's solutions in the sphere of PET-bottle design for FMCG sector we realized: nothing really new and interesting can be found for last several years. All designs and modifications are really close to each other. The market needs something strongly original.

General idea

Most manufacturers often change the shape of bottle, colors of caps, pictures of labels to get customers attention. But almost everybody stay in line of such standards like: top and bottom, label, cap.

We propose: change your mind and point of view for such standards. Use wide scale diameter of caps (38 and 47mm for example) like bottom! And get freedom of imagination what to do with opposite side of the bottle!

We prepared some fast drawings to illustrate the idea:

Project's team:

Alexey Kondratiev — director

Tsybikov Oleg — designer